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Zeel Relaunches As the Uber For Massage With New On Demand Mobile Booking Engine

TechCrunch

Zeel Relaunches As the Uber For Massage With New On Demand Mobile Booking Engine

Zeel launched in early 2012 to bring the ZocDoc model to alternative healthcare providers. In other words, just as ZocDoc makes it easy to search for doctors based on specialty, proximity and insurance coverage and book appointments directly, Zeel aimed to do the same for the other half of the market: From massage therapists and personal trainers to nutritionists and acupuncturists. Today, Zeel is officially announcing its new, massage-focused product and releasing its iOS app (with Android to follow next month), allowing anyone and everyone to book same-day, in-home massage appointments while on-the-go. Through its app, Zeel now enables users to select a 60 or 90-minute massage, specify whether they prefer a male or female massage therapist, decide between Swedish and deep tissue massage, and indicate their location and preferred appointment time or time window. When they hit “Book now,” the request goes out to nearby, available therapists one at a time, much like requests to Uber drivers, until one of the Zeel therapists accepts the request.