Massage News

Media Center

Zeel Partners with Tone It Up for Nationwide Fitness Tour

September 2017

Zeel, the premier Massage On Demand® company and the first to deliver on-demand massages to homes, hotels, events, and workplaces in as little as an hour, is partnering with Tone It Up – bringing spa-quality massages to each stop of the 15-city Tone It Up Tour.

Tone It Up (TIU) is a lifestyle brand and community focused on fitness and nutrition. The Tone It Up Tour, which begins today in Washington, D.C., will feature Zeel Massages, a variety of group workouts, and a special appearance by celebrity trainer Jillian Michaels at each of its 15 stops. Events in New York City, Boston, and Philadelphia will close out the first weekend, with stops in Seattle, Los Angeles, San Francisco, and Scottsdale to follow the week after. The TIU Tour is then scheduled to visit Dallas, Houston, Atlanta, Tampa Bay, Miami, Nashville, and Chicago.

"We wanted to create a relaxing space for our community to refresh and recover after their workouts on the Tone It Up Tour," say co-founders and trainers Karena Dawn and Katrina Scott. "We're so excited to partner with Zeel and bring our TIU girls on-site massages. It will be the perfect way to unwind!"

Fitness benefits from massage include better overall physical conditioning, increased flexibility, sharpened mental focus, improved range of motion, enhanced endurance, and better conditioned muscles. Massage can also promote healthier recovery after workouts by lessening fatigue, preventing injuries, diminishing soreness, loosening muscles, reducing pain and inflammation, and promoting circulation.

"Massage doesn't just relieve stress — it's an invaluable addition to workout routines," says Cynthia Irons, Zeel's Chief Marketing Officer. "The estimated 30,000 Tone It Up fans expected to attend the tour events will no doubt enjoy the benefits of Zeel Massages after working out with Karena and Katrina."

Zeel doesn't just offer massages at partner events like the Tone It Up Tour — the company is known for bringing on-demand massages directly to customers in homes, hotels, workplaces, and events in over 70 U.S. cities. Massages can be booked on, or on the iPhone or Android app, and can start as early as 8am and as late as 10:30pm, and even on holidays. Zeel sends a licensed, experienced, and vetted massage therapist to you for a premium massage therapy experience, in as little as an hour. Customers simply select the time, duration, and location for their massage, the preferred gender of the massage therapist, and the desired massage technique.

Details about the Tone It Up Tour are available at