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Zeel Joins the Button Marketplace

October 2015

NEW YORK, Oct. 1, 2015 /PRNewswire/ -- Zeel, the largest Massage On Demand® company, today joined the Button Marketplace, a groundbreaking platform that creates an entire new way for consumers to discover and connect with e-commerce apps. Button allows apps to partner and link to each other, creating a cohesive and interconnected app ecosystem – from ordering food, to reserving a hotel room, to booking an on-demand massage.

Prior to Button, apps such as Zeel largely relied on Facebook and Google for user acquisition. Button replicates this web experience for consumers in their mobile apps. Button connects "high-intent-to-purchase" users with apps specific to their need. Consumers move freely from app to app, just like browsing on the web.

"Button's seamless app integration and innovative technology will introduce Zeel to a greatly expanded audience of potential customers and Zeel Massage fans," said Samer Hamadeh, Founder and CEO, Zeel. "Integrating with Button took less than an hour to set up, giving us instant access to all Button partners with no additional integration work."

The Zeel Massage On Demand app delivers licensed, vetted massage therapists to homes, hotels, workplaces, and events, in as little as an hour, or up to a month in advance. Zeel Massage is available seven days a week, 365 days a year, for start times as early as 8:00 am and as late as 10:30 pm. Zeel customers choose the time, place, length of massage, therapist gender preference, and the type of massage they want - Swedish, deep tissue, sports, or prenatal. Couples massages are available, as are chair massages for offices and groups.

"By expanding our Marketplace, we can further enhance consumer experiences while at the same time unlock new channels of monetization," said Michael Jaconi, CEO and Co-Founder, Button. "We're excited to continue to partner with mobile leaders like Zeel to drive contextual commerce."

About Zeel
Zeel delivers Massage On Demand - top-quality massages from licensed, vetted massage therapists to homes, hotels, workplaces, and events in as little as an hour, or up to a month in advance. With Zeel, customers enjoy a massage in the comfort, convenience, safety, and privacy of the place and time of their choosing, 7 days a week, 365 days a year, with start times as early as 8 am and as late as 10:30 pm. Booking, scheduling, and payment are made easy with the Zeel app for iPhone and Android. Zeel Massage On Demand is available in Boston; Chicago; the NYC Tri-State Area; South Florida; the San Francisco Bay Area; and Southern California, with additional cities coming soon.

About Button
Button is the leading contextual commerce marketplace, powering connections into the mobile app economy. Button's proprietary plug and play platform provides the connective tissue between apps to allow developers to drive revenue through connecting to commerce in contextually relevant, best-in-class experiences.

The company was founded in 2014 and is based in New York City. Button has raised more than $14 million in seed and Series A funding from Redpoint Ventures, Greycroft Partners, DCM Ventures, Accomplice, Vayner/RSE and others.