Trend We Love: On-Demand Beauty and Fitness Services
What it is: Same-day massage services. Originally launched as an overall wellness service, including personal trainers and nutritionists, when the founders noticed that more than half their requests were for massages, they relaunched to focus strictly on providing Swedish and deep-tissue massage with licensed, vetted therapists to those in Manhattan, Brooklyn, the Bronx, and Queens. Cost: The price varies depending on whether you have a table or will need the therapist to bring one. A 60-minute massage with table, tax, and tip is $160, and a 90-minute session is $215. Why we love it: Whether you have back or neck pain or simply need to relax, it can be agony to book a massage and then wait weeks for your appointment. Zeel makes massage accessible to everyone, and, similar to Provita, benefits freelance therapists who could use more clients or extra cash (massage therapists and masseuses often don't have health insurance and work multiple jobs).