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Successful Mobile App Design: What Can We Learn From Ray-Ban, Urban Outfitters, and Zeel

Forbes

Successful Mobile App Design: What Can We Learn From Ray-Ban, Urban Outfitters, and Zeel

Consistent and Convenient Use: Zeel Mobile apps have a short shelf-life, and if they aren’t used regularly, they’re likely to be deleted from the user’s phone. When determining whether or not to invest in a mobile app for your company, it’s critical that you think about your target audience and how likely they will be to regularly engage with your app. When you think about some of the apps that are your favorites, it’s probable that those apps are used on a daily, weekly, or monthly basis. Whenever a customer is looking to consume content, shop a new deal, book a class, or engage with your brand in some way, if their first instinct will be to use the app to do so, you’re on the right path. Take massage company, Zeel, for example. Customers that enjoy on-demand massages in the comfort of their own home are likely to find an app for this quite valuable. For regular customers of this service, an app makes it much simpler to book a massage each time they want to schedule one. With the Zeel app, all preferences and options needed when booking are incredibly easy to fill out and complete the corresponding forms for. Best of all, scheduling the appointment takes hardly any time at all, another selling point for users when it comes to deciding if they should use the app or the mobile website. Once you’ve downloaded the app and log in with your information, all necessary information is automatically stored making it incredibly time-efficient to use. This app offers customers with a convenient way to book their appointments, and is likely to be the simplest way to do so.