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ISPA Names Zeel Spa 2017 Innovation of the Year

October 2017

The International Spa Association (ISPA) honors Zeel's groundbreaking spa staffing solution, Zeel Spa® with the first annual ISPA Innovation of the Year award. Zeel, the original and largest Massage On Demand® company, was also awarded the 2017 ISPA Innovate Award in the technology and equipment category. The awards were presented at the ISPA Conference & Expo, a premier gathering of professionals from across the spa industry.

The Zeel Spa platform, which launched in 2015, allows spas, salons, and hotels to book a licensed, vetted, and insured massage therapist to fill vacant appointments due to spikes in demand and last-minute staff absences. Hundreds of top massage providers now use Zeel Spa to solve their most difficult staffing issues — callouts by staff therapists, and surges in customer demand. Zeel Spa customers use the platform to book therapists for single sessions or blocks of time of up to eight hours.

"As the creator of the Massage On Demand category in the global massage industry, innovation is at the heart of what we do, and one of our core values. It's a great honor to be recognized by the International Spa Association for the continued innovation we bring to the industry," says Samer Hamadeh, founder and CEO of Zeel. "Zeel looks forward to expanding our partnerships with spas and empowering them to meet and exceed their staffing and revenue goals."

Zeel disrupted the massage industry in 2012 by inventing the same-day, in-home massage offering, Massage On Demand. Massages are customized by selecting the time, duration, and location for the massage; the preferred gender of the massage therapist; and the desired massage technique from Swedish, deep tissue, sports, prenatal, couples, and sleep massage. Along with massages at home and at spas, Zeel also delivers top-quality massage services to workplaces and events through Zeel Corporate Wellness.

Customers can order massages delivered to homes, hotels, workplaces, and events in more than 65 U.S. cities for start times as early as 8am and as late as 10:30pm, by using the Zeel app or visiting

These awards join other recent Zeel triumphs including ranking #167 on the Inc. 500 list of fastest-growing companies in the U.S., #13 on Crain's New York Business' Fast 50 and a Best Place to Work in NYC by Crain's.