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Delivery apps vie for a slice of Tampa, Orlando markets

Crain's

Delivery apps vie for a slice of Tampa, Orlando markets

More than just food: The lure of the immediate even extends to services like massages, which require time, scheduling and vetting. One such service is Zeel, which sends licensed massage therapists to customers’ homes. Based in New York, Zeel began offering its massage services in 2012 before expanding to more than 60 cities with more than 9,000 massage therapists, says Cynthia Irons, chief marketing officer. Zeel launched in Miami in August 2014, then Tampa in October 2015 and Orlando in May 2016. “The idea is that people are so busy. You can’t predict your schedule and you want a massage when you want one,” Irons said. "With Zeel, we’re always available and always here for you.” Customers can choose from six types of massages that can help alleviate pain, prevent injuries or promote relaxation, Irons says. When Zeel therapists toting a portable table arrive at a customer’s home, they can ask additional questions to customize the session. Because Zeel doesn’t have physical locations, the massage therapists earn about 70 to 75 percent from each massage and customers aren’t obligated to include a tip because it’s already included in the cost of the massage, according to Irons. “It’s really important for on-demand companies to develop trust and safety measures,” Irons said. Zeel performs safety checks on both the therapists and consumers by vetting therapists and verifying a customer’s identification before the first massage is booked. Once a massage is booked, customers can see the therapist’s name and photo, so they know who to expect at their door. Massages can be scheduled for as early as 8 a.m. and as late as 10:30 p.m. According to their website, Zeel massage therapists use a check-in system to verify that they’ve safely completed their appointments. “Just the idea that the spa could be brought to you is one of the challenges that we faced early on,” Irons said.