3 Smart Tips for Disrupting an Entire Industry
We all love to talk about how Uber completely changed the taxi industry - but a lot of taxi drivers are still pretty mad about it (a common side effect of disruption). Many new startups are learning from this and finding ways to enhance the work industry professionals are doing, without displacing them. Case in point, Zeel aims to transform the $50 billion massage industry by bringing customers spa-quality, in-home massages through their mobile app. After initially ruffling a few feathers in a change-resistant industry, Zeel's creator and CEO, Samer Hamadeh, was finally accepted on the scene. At first, spa owners were concerned that the newcomer's on-demand massages would weaken the industry, but Hamadeh found a way to benefit fellow providers through strategic partnerships, while simultaneously expanding his business to over 7,000 therapists in more than 36 cities. There's strength in numbers. If you can find a way to connect the dots through strong ideation and get the masses onboard with you, you'll have a built in marketing and sales engine.