Stretch marks are difficult to prevent, but moisturizing the skin under stress will help reduce their appearance.
Product treatments: There are a number of creams and salves that advertise the ability to reduce the appearance of the marks, and prevent the formation of future stretch marks.
Most of these are some combination of moisturizers (like cocoa butter), vitamins, extracts, and sometimes collagen. Some popular products include:
- Palmer's Cocoa Butter Lotion for Stretch Marks
- Bella B Tummy Honey Butter
Studies are inconclusive as to whether these products are effective stretch mark reducers.