{"id":15482,"date":"2017-07-13T21:44:41","date_gmt":"2017-07-13T21:44:41","guid":{"rendered":"https:\/\/www.zeel.com\/blog\/?p=15482"},"modified":"2018-01-24T21:11:50","modified_gmt":"2018-01-24T21:11:50","slug":"future-of-on-demand-wellness-subscriptions-cheddar","status":"publish","type":"post","link":"https:\/\/www.zeel.com\/blog\/zeel-massage-news\/future-of-on-demand-wellness-subscriptions-cheddar\/","title":{"rendered":"The Future of On-Demand Wellness: A Chat with Cheddar TV"},"content":{"rendered":"<p>On-demand wellness subscriptions are all the rage lately. With Blue Apron\u2019s recent IPO, and Peloton\u2019s increasingly popular in-home fitness membership, having a healthy lifestyle delivered to your door is easier than ever.<\/p>\n<p>Zeel CEO Samer Hamadeh recently paid a visit to the folks at Cheddar TV \u2014 a streaming financial news channel founded by former BuzzFeed president Jon Steinberg \u2014 in their studio at the base of the Flatiron Building. They discussed the future of on-demand wellness, what\u2019s happening in the massage industry, and the latest news about Zeel\u2019s growth and offerings.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/q78f4omLoKc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3>On Zeel\u2019s growth<\/h3>\n<p>\u201cWe just <a href=\"https:\/\/www.zeel.com\/blog\/zeel-massage-news\/zeel-sacramento-reviews-warm-welcome\">launched our 67th city<\/a> \u2014 in Sacramento, California \u2014 so we now service over 50% of the US population,\u201d Samer shares.<\/p>\n<p>Other hotspots\u00a0in which Zeel Massage On Demand has\u00a0become a staple include:<\/p>\n<ul>\n<li>New York City (all 5 boroughs plus NJ and CT)<\/li>\n<li>San Francisco Bay Area<\/li>\n<li>Southern California (including San Diego, Santa Barbara and Palm Springs)<\/li>\n<li>Chicago<\/li>\n<li>Washington, D.C.<\/li>\n<\/ul>\n<p>\u201cWe also have an on-demand wellness subscription called Massage Zeelot, which we\u2019re now offering in all of those cities. People can get a <a href=\"https:\/\/www.zeel.com\/massage-membership\">massage every month<\/a> (or more) at a discounted price. It reminds you to take care of yourself.\u201d<\/p>\n<h3>On the wellness subscription space<\/h3>\n<p>Zeel\u2019s monthly membership started out of a growing demand for in-home massages on a more regular basis, with the same convenience of the Zeel mobile app, and none of the hassle of commuting to a spa or franchise.<\/p>\n<p>Samer points out that there are a lot of players now getting into the on-demand wellness subscription business, but that \u201cit\u2019s very early days\u201d still.<\/p>\n<p>\u201cI don\u2019t subscribe to the theory that Blue Apron isn\u2019t doing a good job,\u201d says Samer. \u201cThey went public first, they have the leadership position and they stand for the meal kit market. But they\u2019re tapping into the same zeitgeist that we\u2019re tapping into at Zeel, which is: you want to take care of yourself, you want to be reminded to do it, and you want to do it in the convenience and privacy of your own home. And a subscription program like Zeelot, or Blue Apron, or Peloton, reminds you to do that \u2014 and allows you to save money.\u201d<\/p>\n<p>\u201c[Blue Apron is] ultimately going to do very well, in my opinion.\u201d<\/p>\n<h3>On app security for both customers and massage therapists<\/h3>\n<p>For the customer: Zeel\u2019s 9,000 massage therapists are \u201cvery well-vetted,\u201d Samer explains. \u201cYou have to apply on Zeel, and you have to have a license in your state. This is a very highly-regulated industry \u2014 every Zeel Massage Therapist has at least a million dollars of liability insurance. And you have to do an extensive interview and training session with us. Ultimately, we only accept about 45% of those who apply.\u201d<\/p>\n<p>For the therapist: \u201cWe have a two-way security protocol, because our therapists obviously also care about safety&#8230;\u00a0 And that puts the therapists at ease.\u201d<\/p>\n<p>\u201c85% of massage therapists in America are female, and we want to make sure that they are protected as well. So this two-way system is really the bomb.\u201d<\/p>\n<h3>On Zeel\u2019s spa staffing platform<\/h3>\n<p>Samer shares that the recently-announced <a href=\"https:\/\/www.zeel.com\/spa-staffing\">Zeel Spa<\/a>, which helps spas fulfill last-minute bookings and staff outages, \u201cjust contracted with our 200th spa partner for the service.\u201d<\/p>\n<p>Cheddar anchor Alyssa Julya Smith asks whether Zeel Spa is creating competition among the spa industry. Samer debunks this myth: \u201cBased on the data, most in-home massages occur in the evening. Almost 70% of our massages occur after 5pm \u2014 when spas are closed, or when most are already booked.\u201d<\/p>\n<p>Meanwhile, \u201cmost spa appointments are taking place during the day. Primarily Friday, Saturday, and Sunday afternoons. So when our therapists want to work, we can send them to spas when they\u2019re not busy with the home jobs. And in the evenings, they can do the home jobs.\u201d<\/p>\n<h3>On getting a massage before bed<\/h3>\n<p>Samer also notes, \u201c22% of our orders occur after 9pm. This is great for millennials who are waking up to health and wellness and the idea of taking care of themselves. You de-stress, you relax, you manage your pain from workouts and <a href=\"https:\/\/www.zeel.com\/blog\/benefits-of-massage\/these-10-office-hacks-will-make-you-happier-at-work\">sitting in an office all day<\/a> \u2014 by getting a massage in the evening before you go to bed.\u201d<\/p>\n<p>\u201cWe recently <a href=\"https:\/\/www.zeel.com\/sleep-massage\">partnered with Ariana Huffington<\/a> and her company Thrive Global on a Sleep Massage that we\u2019re offering around the country, with a whole set of sleep protocols that Arianna and her team developed with us. It\u2019s really fantastic.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><em>Related:\u00a0<a href=\"https:\/\/www.zeel.com\/blog\/zeel-massage-news\/inc-500-fastest-growing-companies\">Zeel Ranks 167 on the Inc. 500 List of Fastest Growing Companies<\/a>\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s the future of on-demand wellness subscriptions? Zeel CEO Samer Hamadeh discusses Blue Apron\u2019s IPO, Peloton and Zeel Membership with Cheddar TV.<\/p>\n","protected":false},"author":8,"featured_media":15483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[500,591,709,776,874,1001,1214,1292],"thb-sponsors":[],"class_list":["post-15482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zeel-massage-news","tag-in-home-massage","tag-massage-app","tag-massage-subscription","tag-mobile-massage","tag-on-demand-massage","tag-samer-hamadeh","tag-wellness","tag-zeel-spa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Future of On-Demand Wellness: A Chat with Cheddar TV - Zeel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zeel.com\/blog\/zeel-massage-news\/future-of-on-demand-wellness-subscriptions-cheddar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of On-Demand Wellness: A Chat with Cheddar TV - Zeel\" \/>\n<meta property=\"og:description\" content=\"What&#039;s the future of on-demand wellness subscriptions? Zeel CEO Samer Hamadeh discusses Blue Apron\u2019s IPO, Peloton and Zeel Membership with Cheddar TV.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zeel.com\/blog\/zeel-massage-news\/future-of-on-demand-wellness-subscriptions-cheddar\/\" \/>\n<meta property=\"og:site_name\" content=\"Zeel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GetZeel\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-13T21:44:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-24T21:11:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zeel.com\/blog\/wp-content\/uploads\/2017\/07\/zeel-ceo-samer-hamadeh-chats-with-cheddar-tv.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1035\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Zack Kinslow\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetZeel\" \/>\n<meta name=\"twitter:site\" content=\"@GetZeel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zack Kinslow\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zeel.com\/blog\/zeel-massage-news\/future-of-on-demand-wellness-subscriptions-cheddar\/\",\"url\":\"https:\/\/www.zeel.com\/blog\/zeel-massage-news\/future-of-on-demand-wellness-subscriptions-cheddar\/\",\"name\":\"The Future of On-Demand Wellness: A Chat with Cheddar TV - Zeel\",\"isPartOf\":{\"@id\":\"https:\/\/www.zeel.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.zeel.com\/blog\/zeel-massage-news\/future-of-on-demand-wellness-subscriptions-cheddar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.zeel.com\/blog\/zeel-massage-news\/future-of-on-demand-wellness-subscriptions-cheddar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.zeel.com\/blog\/wp-content\/uploads\/2017\/07\/zeel-ceo-samer-hamadeh-chats-with-cheddar-tv.png\",\"datePublished\":\"2017-07-13T21:44:41+00:00\",\"dateModified\":\"2018-01-24T21:11:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.zeel.com\/blog\/#\/schema\/person\/186f0b9630ff3381af0b54f23bfacb69\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.zeel.com\/blog\/zeel-massage-news\/future-of-on-demand-wellness-subscriptions-cheddar\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.zeel.com\/blog\/zeel-massage-news\/future-of-on-demand-wellness-subscriptions-cheddar\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.zeel.com\/blog\/zeel-massage-news\/future-of-on-demand-wellness-subscriptions-cheddar\/#primaryimage\",\"url\":\"https:\/\/www.zeel.com\/blog\/wp-content\/uploads\/2017\/07\/zeel-ceo-samer-hamadeh-chats-with-cheddar-tv.png\",\"contentUrl\":\"https:\/\/www.zeel.com\/blog\/wp-content\/uploads\/2017\/07\/zeel-ceo-samer-hamadeh-chats-with-cheddar-tv.png\",\"width\":1035,\"height\":460,\"caption\":\"Zeel CEO Samer Hamadeh chats with Cheddar TV in the Flatiron Building\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.zeel.com\/blog\/zeel-massage-news\/future-of-on-demand-wellness-subscriptions-cheddar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.zeel.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Future of On-Demand Wellness: A Chat with Cheddar TV\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.zeel.com\/blog\/#website\",\"url\":\"https:\/\/www.zeel.com\/blog\/\",\"name\":\"Zeel\",\"description\":\"Premium wellness delivered, on location and on demand.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.zeel.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.zeel.com\/blog\/#\/schema\/person\/186f0b9630ff3381af0b54f23bfacb69\",\"name\":\"Zack Kinslow\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.zeel.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4cabe7ee83463d9b4151d49f5d69a27d?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4cabe7ee83463d9b4151d49f5d69a27d?s=96&d=identicon&r=g\",\"caption\":\"Zack Kinslow\"},\"description\":\"Zack is a writer, producer and marketer with 10+ years' experience in the advertising, nonprofit and tech startup industries. 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