{"id":13972,"date":"2017-01-20T20:39:06","date_gmt":"2017-01-20T20:39:06","guid":{"rendered":"https:\/\/www.zeel.com\/blog\/?p=13972"},"modified":"2018-02-14T22:34:27","modified_gmt":"2018-02-14T22:34:27","slug":"spa-feature-laura-ann-pelliccio-at-the-delano-spa","status":"publish","type":"post","link":"https:\/\/www.zeel.com\/blog\/lifestyle\/massage-experience\/spa-feature-laura-ann-pelliccio-at-the-delano-spa\/","title":{"rendered":"Spa Feature: Laura Ann Pelliccio at the Delano Spa"},"content":{"rendered":"

Laura Ann Pelliccio, Director of Spa & Retail at the historic Delano Spa in Miami Beach, graciously took time out of her busy schedule to tell us about the Delano Spa and her spa career.<\/p>\n

How did you get started at the Delano Spa?<\/h3>\n

I started at the Delano Spa<\/a> in June 2016. A friend of mine, a consultant, knew I had just moved to Miami and was looking for my next opportunity.<\/p>\n

Tell me about the Delano Spa.<\/h3>\n

When I arrived, my job was to transition and reopen the spa and gift shop, where they were both in need of serious upgrading.\u00a0It needed love.<\/p>\n

I basically walked into a blank canvas and started both departments from scratch… the concept, the spa menu, retail, and staffing.<\/p>\n

It was perfect for me, because I\u2019ve worked with landmark spas in transition before, like Equinox when it was family-owned, The Plaza Hotel, and Gurneys Montauk Resort & Seawater Spa. I took a lot of risks \u2013 it\u2019s like being in a brand new working environment, and I love big and challenging projects!<\/p>\n

So what did you do?<\/h3>\n

I created a new spa menu, and took our popular Milk & Honey\u00a0Swedish Massage<\/a>\u00a0and made it into a signature treatment. I also opened the beautiful outdoor solarium to VIP treatments.\u00a0 We have a calm color story \u2013 whites, grays, blues, with pops of color.<\/p>\n

Everything needs to fit the vibe of the hotel. We have a sort of Alice in Wonderland look \u2013 everything oversized and a little bit magical. We don\u2019t have any signage, either.<\/p>\n

How do guests find the spa if there\u2019s no signage?<\/h3>\n

Our concierges direct guests. We also have booklets in rooms and special promotions for events, like Valentine\u2019s Day. I also do cross-promotions with nearby properties, like the SLS , the Raleigh, and the Redbury.<\/p>\n

What about the gift shop?<\/h3>\n

We have a lot of guests from Europe and they want something unusual that they can\u2019t get at home. We sell an Australian brand of glasses that is very popular. Of course, we go through a lot of bathing suits and caftans, along with the signature Delano room spray. Visitors love the way the hotel smells and want to bring that aroma home.<\/p>\n

And you run a spa industry event as well?<\/h3>\n

Yes, Spa Soir\u00e9e. I started Spa Soir\u00e9e out in the Hamptons to give locals spa entities the ability to network and it quickly evolved all over NYC and the suburbs.\u00a0 Last year, I had my first Miami Spa Soir\u00e9e \u2013 we had 250 people here on the roof of the Delano.\u00a0 It\u2019s not a trade show. \u00a0Spa Soir\u00e9e is a networking mixer to celebrate the spa industry. We invite Spa Executives, press, and an elite list of VIP spa-goers.<\/p>\n

 <\/p>\n

Related: \u00a0Celebrate Housekeeping Appreciation Week the Right Way<\/a>\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Laura Ann Pelliccio, Director of Spa & Retail at the historic Delano Spa in Miami Beach, graciously took time out of her busy schedule to tell us about the Delano Spa and her spa career.<\/p>\n","protected":false},"author":3,"featured_media":13977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[299,759,1073,1075,1114,1292,1293],"thb-sponsors":[],"class_list":["post-13972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-massage-experience","tag-delano-hotel","tag-miami-massage","tag-spa-massage","tag-spa-staffing","tag-swedish-massage","tag-zeel-spa","tag-zeel-spa-of-the-month"],"yoast_head":"\nSpa Feature: Laura Ann Pelliccio at the Delano Spa - Zeel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zeel.com\/blog\/lifestyle\/massage-experience\/spa-feature-laura-ann-pelliccio-at-the-delano-spa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spa Feature: Laura Ann Pelliccio at the Delano Spa - Zeel\" \/>\n<meta property=\"og:description\" content=\"Laura Ann Pelliccio, Director of Spa & Retail at the historic Delano Spa in Miami Beach, graciously took time out of her busy schedule to tell us about the Delano Spa and her spa career.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zeel.com\/blog\/lifestyle\/massage-experience\/spa-feature-laura-ann-pelliccio-at-the-delano-spa\/\" \/>\n<meta property=\"og:site_name\" content=\"Zeel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GetZeel\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-20T20:39:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-14T22:34:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zeel.com\/blog\/wp-content\/uploads\/2017\/01\/delano-BLOG.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1035\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marcy Lerner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetZeel\" \/>\n<meta name=\"twitter:site\" content=\"@GetZeel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcy Lerner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zeel.com\/blog\/lifestyle\/massage-experience\/spa-feature-laura-ann-pelliccio-at-the-delano-spa\/\",\"url\":\"https:\/\/www.zeel.com\/blog\/lifestyle\/massage-experience\/spa-feature-laura-ann-pelliccio-at-the-delano-spa\/\",\"name\":\"Spa Feature: Laura Ann Pelliccio at the Delano Spa - Zeel\",\"isPartOf\":{\"@id\":\"https:\/\/www.zeel.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.zeel.com\/blog\/lifestyle\/massage-experience\/spa-feature-laura-ann-pelliccio-at-the-delano-spa\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.zeel.com\/blog\/lifestyle\/massage-experience\/spa-feature-laura-ann-pelliccio-at-the-delano-spa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.zeel.com\/blog\/wp-content\/uploads\/2017\/01\/delano-BLOG.png\",\"datePublished\":\"2017-01-20T20:39:06+00:00\",\"dateModified\":\"2018-02-14T22:34:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.zeel.com\/blog\/#\/schema\/person\/76738a139d9103336bd978f11f101a6d\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.zeel.com\/blog\/lifestyle\/massage-experience\/spa-feature-laura-ann-pelliccio-at-the-delano-spa\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.zeel.com\/blog\/lifestyle\/massage-experience\/spa-feature-laura-ann-pelliccio-at-the-delano-spa\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.zeel.com\/blog\/lifestyle\/massage-experience\/spa-feature-laura-ann-pelliccio-at-the-delano-spa\/#primaryimage\",\"url\":\"https:\/\/www.zeel.com\/blog\/wp-content\/uploads\/2017\/01\/delano-BLOG.png\",\"contentUrl\":\"https:\/\/www.zeel.com\/blog\/wp-content\/uploads\/2017\/01\/delano-BLOG.png\",\"width\":1035,\"height\":460,\"caption\":\"A chic line of poolside cabanas and tall green palm trees are the background to a row of white pool recliners, accented with tall white umbrellas and colorful pillows. 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